23 November, 2019
Out of everything that comes with being your own boss, the number one thing to remember is that you are now, 24/7, 365 days a year, in the business of selling. You are now a salesperson. You want the bills paid? Make a sale to cover them. You want to draw a salary from your company? Make some sales. You want to hire someone? Have a great website? Build a reputation? MAKE SOME SALES.
17 November, 2019
The first major force of branding is of course, imagery. This is both the easiest and the most controllable of all three parts to implement and enforce. Imagery has everything to do with how your business is presented, how you, your employees and your customer experience your business on the level of the senses.